Beta cohort kicks off April 29th • Limited spots • Founding members save $400
The Fractional Pipeline Lab
Build a High-Ticket Fractional Offer
Generate Leads + Land Clients
One-on-One Fractional Coaching
Build warm pipeline. Learn how to sell. Land fractional clients.
A 16-week implementation lab for early-stage fractionals who are ready to stop relying on referrals and build a real client acquisition engine.
You have the expertise. What you don't have is a pipeline.
You didn't become a fractional because you wanted to spend your days posting on LinkedIn and hoping someone slides into your DMs.
You became a fractional because you're genuinely good at what you do. You've led real work. You've gotten real results. And you know — in the parts of yourself that aren't scared — that you can help the right clients in a way most full-time hires never could.
But here's where most early-stage fractionals get stuck:
And underneath all of it, you've probably had the thought: maybe I'm just not a salesperson.
You are. You just haven't been taught how to sell like a fractional.
You became a fractional because you're genuinely good at what you do. You've led real work. You've gotten real results. And you know — in the parts of yourself that aren't scared — that you can help the right clients in a way most full-time hires never could.
But here's where most early-stage fractionals get stuck:
- You're relying on referrals and your existing network — and that well is drying up
- You're posting content that feels like it's going into a void
- You're having conversations that don't convert, and you're not sure why
- You're doing "sales" in a way that feels awkward, pushy, or fake
- You're busy, but not booked
- You have no repeatable way to generate new leads on purpose
And underneath all of it, you've probably had the thought: maybe I'm just not a salesperson.
You are. You just haven't been taught how to sell like a fractional.
"Aly makes the path to building high-paying offers and your own fractional consulting business feel realistic and achievable. I felt overwhelmed and unsure where to start, but she broke it all down into clear, actionable steps.
I can’t recommend Breadwinner Club enough to anyone ready to confidently step into fractional work and entrepreneurship."
Kara D., Fractional CMO at The Well Strategy Studio
So... What's the Fractional Pipeline Lab?
Pipeline Lab is a 16-week implementation program that teaches you the Give-First Method — a modern, value-driven approach to generating leads, running sales conversations, and closing fractional clients without relying on referrals, guesswork, or hustle-culture outreach.
This isn't a course you watch that leaves you having to figure sh*t out on your own. It's a container you work inside — with other fractionals building alongside you.
You'll validate your offer before we even start. You'll optimize your presence. You'll build a prospect list and start real outreach in week 2. You'll learn how to run audit calls that actually convert. You'll learn how to write proposals that close.
And you'll do all of it with live coaching, direct feedback on your highest-leverage assets, and a small cohort of other fractionals doing the exact same work next to you.
By the end of 16 weeks, you won't just know how to get clients. You'll have a repeatable system you can keep using for years.
This isn't a course you watch that leaves you having to figure sh*t out on your own. It's a container you work inside — with other fractionals building alongside you.
You'll validate your offer before we even start. You'll optimize your presence. You'll build a prospect list and start real outreach in week 2. You'll learn how to run audit calls that actually convert. You'll learn how to write proposals that close.
And you'll do all of it with live coaching, direct feedback on your highest-leverage assets, and a small cohort of other fractionals doing the exact same work next to you.
By the end of 16 weeks, you won't just know how to get clients. You'll have a repeatable system you can keep using for years.
Here's what we'll build together inside The Fractional Pipeline Lab...
Your LinkedIn authority foundation
So the right people understand what you do and why it matters.
Your relationship-driven outreach strategy
A structured way to start conversations with people you’re well positioned to help.
Your audit discovery call process
How to run conversations that uncover real problems and position your expertise naturally.
Your strategy for turning opportunities into deals
How to turn those insights into high-value project offers.
If you follow the methodology consistently, it’s reasonable to expect something like:
10-15 discovery calls booked
2–5 premium deals entering your pipeline
A repeatable + scalable system you can run for life
What’s Included
Lifetime access to The Give-First Method lead gen + sales course
The full system for building your fractional pipeline
2 live group coaching calls per month
Weekly outreach metric reviews so you know what’s working and what to adjust
Monthly Loom feedback reviews where I review whatever you need help with most
A 60-minute private kickoff call to map your niche, offer, and pipeline strategy
Private Slack access to a group of other fractionals building their pipelines alongside you
Templates + scripts covering everything you need for your inbound and outbound engines
The full system for building your fractional pipeline
2 live group coaching calls per month
Weekly outreach metric reviews so you know what’s working and what to adjust
Monthly Loom feedback reviews where I review whatever you need help with most
A 60-minute private kickoff call to map your niche, offer, and pipeline strategy
Private Slack access to a group of other fractionals building their pipelines alongside you
Templates + scripts covering everything you need for your inbound and outbound engines
Your monthly Pipeline Lab membership includes...
Your Investment
Pipeline Lab is a 4-month commitment.
Standard membership is $447 per month.
The first beta cohort will receive $100 off per month, bringing the investment to:
$347/month for four months
That’s a total savings of $400 for founding members.
The first beta cohort will receive $100 off per month, bringing the investment to:
$347/month for four months
That’s a total savings of $400 for founding members.
The average high-ticket offer deal is a minimum of $5,000...
That means you make 260% of your investment back with just ONE deal.
That means you make 260% of your investment back with just ONE deal.
Several years ago, I was exactly where you are now.
I knew I was an expert. I knew I could make a huge difference if I could just get potential clients to give me a chance.
But I had no idea how to make it work. And less than a year into it, I failed. I gave up, and I went back to a high-paying Silicon Valley job that I thought would help me sleep better at night.
Six months later, I got fired. They knew my heart wasn't in it — and I knew it, too.
And in that moment, I had a choice... Get another job that made me miserable, or bet on myself for real, and give myself no option but to make it work.
So, I analyzed the strategies I used to generate leads and land clients for over 100 startups over the course of a decade, and built my own system.
Less than 60 days later, I had $137,000 in contracts signed, and I was named one of the top 5 fractional CMOs in Seattle two years in a row.
Fast forward to today, I've now helped over 300 fractionals just like you build their own fractional businesses using the same strategy that built mine.
Because if you have the courage enough to bet on yourself, I know you can follow a step-by-step system to build your own six-figure business, too.
Hey, I'm Aly Sanders!
