Catalyst is the fastest, most personalized path to a sustainable six-figure fractional practice — backed by a 100% Money-Back Guarantee (yes, really) — with six months of private coaching with Breadwinner Club founder, Aly Sanders.
You know the kind of fractional business you deserve. And you're done waiting for it.
CATALYST
Only two spots open each month. By application only.
It's a buffet of advice, and most of it isn't built for where you are. But Catalyst is different.
It's built for one specific moment: the path to your first sustainable six figures.
Not "I had one big client this year." Sustainable. The kind of revenue that comes from a real pipeline, a validated offer, and a sales process that runs the same way every time.
The kind of revenue that lets you walk away from your corporate job (or stop second-guessing the one you already walked away from).
I'm not promising to take you to $500K. I'm not going to teach you to build an agency. I'm not going to help you launch a digital course.
What I will do is take you from "how the f*ck do I get clients?" to running a real fractional business — as fast as it's possible to do that responsibly. With a methodology that works, a partner who's done it, and a guarantee that backs the whole thing.
If that's the moment you're in, Catalyst is the fastest, most personal way to get through it.
I built Catalyst for one moment in your business — and only that moment.
Only two spots open each month. By application only.
YOU'RE IN THE RIGHT PLACE
What We'll Build Together
Everything you need to go from "where do I start?" to running a real fractional business — built around you.
Transform your profile into a sales page — so when the right person lands on your profile, they're ready to convert.
A LinkedIn profile that sells for you
Pulled out of your expertise, we'll create content that gets in front of the right people with the right message — and converts.
Content created to convert
Your offer — pressure-tested, built on a signature framework we develop together that boosts authority making selling easier.
A repeatable sales process
Yes, you'll walk away with REAL paying clients — and we guarantee you'll make back what you invest in the program.
Real clients ready to pay
A diagnostic conversation that helps prospects realize they have the problem — so the sale happens naturally.
The audit call framework
Not winging it month to month. A documented system for outreach, calls, proposals, and closing you run on repeat.
A validated high-ticket offer
- You're in the build phase. You're going from zero to your first sustainable six figures — whether that means leaving corporate, replacing your salary, or stabilizing the income you already started generating.
- You've already proven you're capable. 7+ years building expertise. CMO, COO, CPO, CRO — whatever your function, you've done the work and you know how to get results.
- You're ready to bet on yourself. You know what it costs to figure this out alone. You want more than the slow path. You want a partner, a methodology, and a guarantee — not another course.
- You want personalized support, not a group container. You want Aly's eyes on your business, your offer, your messaging, your pipeline. You want decisions made with you in real time, not feedback weeks later in a group call.
- You're willing to do the work. Catalyst doesn't work passively. You'll be doing outreach, running calls, refining your offer, and stretching out of your comfort zone every single week. Aly's in your corner — but the reps are yours.
This is for you if...
- You're past zero-to-one. If you're already at sustainable six figures and looking to scale to $500K+, build an agency, or hire a team — Catalyst isn't built for that moment. Save your investment for someone who specializes in the next stage.
- You're looking for a done-for-you service. Catalyst is high-touch coaching and hands-on partnership. Aly will pressure-test your decisions, build alongside you, and clear the path — but this is about teaching you to fish, not teaching you to eat.
- You want a hands-off, scalable income stream. Fractional work is client-facing by definition. If your end goal is a course, a mastermind, or productized offers you sell while you sleep — this isn't the right path.
- You're not actually sure you want to be a fractional. If you're still deciding, that's okay — but start with an Intensive or Clubhouse first. Catalyst is for people who've already decided.
- You're not ready to invest in the partnership and commit to the path. If the investment or 6mo commitment makes you anxious enough that you'll second-guess every decision and not show up fully, you'll waste your money, your time (and mine), and your shot at the business you want.
This is NOT for you if...
Only two spots open each month. By application only.
Brian T. (Seattle, WA)
Booked his first qualified call 4 weeks after finalizing his offer.
Signed his first fractional client 3 weeks later.
25-year nonprofit veteran. Came in with no offer, no pipeline.
Wins Inside Breadwinner Club
These wins are from fractionals who received private coaching inside of Breadwinner Club — the exact format and methodology you'll get inside Catalyst.
Aly Sanders, Your Coach
$137K+ in new fractional contracts in under 60 days.
After a tough year, I rebuilt my pipeline using the same Give-First system you'll learn inside the Lab — and signed six figures in new contracts in under two months.
Jamie B. (Austin, TX)
Got her first inbound call request in 4 weeks.
First month of implementing the Give-First Method — a warm inbound lead reached out to her to set up a sales call. The result of positioning that actually works.
Brian T. (Seattle, WA)
Booked his first qualified call 4 weeks after finalizing his offer.
Signed his first fractional client 3 weeks later.
25-year nonprofit veteran. Came in with no offer, no pipeline.
The Give-First Method™
YOUR PATH TO PIPELINE
Map out your Audit Call strategy, prepare your pitch deck, and practice pitching with your peers. Then, run real diagnostic audit calls for real prospects. Master the 4 buyer personas. And watch your prospects convert.
PHASE FOUR
THE AUDIT CALLS
Optimize your LinkedIn profile as a sales page with a step-by-step guide. Build your lead magnet and other key marketing materials using plug-and-play templates. Launch daily inbound engagement.
POSITIONING & PRESENCE
Build your prospect list based on the Four Circles of Warmth. Send warm outreach that doesn't feel cringey using the Connect → Confirm → Give methodology. Follow up like a pro. Watch the pipeline fill.
LEAD GENERATION
PHASE THREE
Define your unfair advantage. Pick the hair-on-fire business problem you're most equipped to solve. Pinpoint your most profitable niche. And then build (if you need to), package, price, and validate your high-ticket offer.
PHASE FIVE
Build your proposal deck, price with confidence, run proposal calls, and close clients. Then, learn how to onboard like an expert, and how to expand your 90-day engagement into not only a long-term retainer opportunity, but a system for referrals.
SECURE YOUR FOUNDATION
PHASE ONE
PHASE TWO
CLOSE, LAND, AND EXPAND
Inside Catalyst: How It Runs
Six months. Twice-monthly 1:1 with Aly. Direct access between calls. A guarantee that backs the whole thing.
🎯 It Starts With Strategy, Not a Curriculum
Before anything else, we map out where you are, where you're going, and the fastest responsible path between the two.
Your offer, your niche, your positioning, your pipeline plan — built together in your first month, not delivered as a course you have to translate.
You'll know exactly what you're doing, why, and what's coming next.
📞 Twice-Monthly Working Sessions With Aly
Two 90-minute private calls every month for six months. These aren't progress check-ins — they're working sessions.
We refine your offer, build your messaging, debrief audit calls, troubleshoot the pipeline, pressure-test your decisions, plan your next move.
Twelve calls. Real work, every time.
💬 Direct Access Between Calls
Stuck on a DM? Got a sales call coming up and want a sanity check? Need a second opinion on a proposal before you send it? You have direct DM access to Aly between calls (a feature exclusive to Catalyst members) — so you're never waiting weeks to get unstuck.
The room I'm thinking out loud in is the same room you are.
📚 Over $17K In Value: Content, Community, + More
Catalyst is the only way to get the complete 165-page Give-First Method playbook with lifetime access. Plus, you get complimentary full memberships in both Pipeline Lab and Clubhouse (beginning June 2026) for the duration of our six months together. The methodology, the templates, the community, the workshops — yours, all of it.
You're not just hiring a coach. You're getting the entire Breadwinner Club system, delivered around you.
Only two spots open each month. By application only.
- Two private 90-minute calls with Aly each month, 12 calls total ($5,400 value)
- Direct DM access to Aly between calls — the only tier with this ($4,050 value)
- Lifetime access to the 165-page Give-First Method™ playbook ($797 value)
- Free membership in Pipeline Lab for the duration of Catalyst ($2,082 value)
- Free 12mo membership in Clubhouse (beginning June 2026) ($522 value)
- 90-minute strategic planning session + done-for-you positioning pack with Aly: messaging map, offer sheet, LinkedIn optimization ($2,475 value)
- Done-for-you content: custom lead magnet and sell sheet ($2,500 value)
Backed by the 100% Breadwinner ROI Guarantee. If you follow the methodology and don't earn back your investment, you get a full refund. Conditions apply.
Your Catalyst Investment
Testimonials from the Club
Real feedback from real fractionals about working with Breadwinner Club founder, Aly Sanders
"Aly’s guidance has been invaluable. She provides in-depth, encouraging feedback and education-based advice that doesn’t just tell you what to do, but teaches you how and why.
She meets you where you are and helps you see what’s possible, making the path to building a sustainable, successful fractional business feel realistic and achievable."
KARA D., FRACTIONAL CMO @ THE WELL STRATEGY STUDIO
"I have an offer, I know my worth, I realize why I can have a seat at the C-Suite table (because I've literally done it in every role I've had so far except I never quantified it).
Don't waste a penny with anyone who's not Aly
(I've done it, it sucks)."
ANDREA S., COSMOS RESEARCH
Frequently Asked Questions
If you've made it this far, you're seriously considering it. Here's what you want to know before you apply.
What's my weekly time commitment?
Plan on 5-7 hours a week. That's two 60-minute calls a month with me, plus the work in between — outreach, calls with prospects, refining your offer, building out your messaging. Catalyst moves fast because you're getting personalized direction every two weeks. The flip side: you have to actually do the work between sessions for the partnership to deliver.
What if I'm not sure I'm ready for Catalyst?
That's totally fair — Catalyst is a serious commitment. If you're still figuring out your offer, your niche, or even whether fractional is right for you, you'll get more out of starting with an Intensive or Pipeline Lab. Catalyst is built for people who've decided this is the path and want the fastest, most personal way to walk it.
Why is Catalyst application-only?
Catalyst is six months of direct partnership, with limited capacity. I want to make sure we're a real fit before either of us commits — that you're in the right stage for what I teach, that your goals match what Catalyst delivers, and that we'll work well together. The application keeps the experience high-quality for you and protects my ability to show up fully for everyone I work with.
Is it guaranteed that I'll land real clients?
I offer a 100% guarantee you'll make your money back — and here's how it actually works: If you follow the methodology, attend the calls, do the assigned work, and price your offer at $10K minimum, and you don't earn back your investment in the six months we work together, you get a full refund. The math is straightforward: one client at $10K covers the program (and then some). The guarantee exists because I'm confident the system works when you work it.
How is this different from Pipeline Lab?
Lab is group coaching at your own pace, with monthly workshops and a community of fractionals doing the work alongside you. Catalyst is six months of private 1:1 coaching with me, built around your business specifically. Lab gives you the methodology and the room. Catalyst gives you the methodology plus a partner who's strategizing with you in real time. (Catalyst members also get full Lab and Clubhouse memberships included.)
What if I'm bad at sales?
First, I promise you're not bad at it — you just haven't learned the skill yet. But, the good thing is this: we follow The Give-First Method™, which is a generosity and relationship-driven strategy. You won't sell to someone who doesn't need what you're selling, and you won't be pitch-slapping or manipulating anyone into buying.
What if I don't have an offer yet?
That's part of the work. We'll build it together in the first month — pulling out your unique expertise, naming your signature framework, packaging it as a high-ticket offer, pricing it correctly, and pressure-testing it before you take it to market. By the end of month one, you'll have an offer you can actually sell.
Only two spots open each month. By application only.
Meet your coach: Aly Sanders
A few years ago, I walked out of a toxic startup job that had wrecked my confidence and my health, and started a fractional CMO practice. I made every mistake you can make — until I figured out a framework I could run consistently.
Once I did, I signed $137K+ in new contracts in under 60 days.
That framework is what I now teach inside Breadwinner Club — and every piece of it exists because I needed it and couldn't find it.
A few things worth knowing:
- Top 5 fractional CMO in Seattle, two years running
- 100+ businesses taken from idea to revenue
- 300+ fractionals supported through Breadwinner Club
Thank you for trusting me to be a part of your fractional journey. Let's go build your business!
Cheering you on,
Aly
