From "how the f*ck am I going to get clients?" to warm conversations that actually convert — Pipeline Lab is where you learn to generate leads & close clients alongside fractionals on the same journey.
You have the expertise. What you don't have is the pipeline.
THE FRACTIONAL PIPELINE LAB
JOIN NOW & GET INSTANT ACCESS!
Open LinkedIn for 30 seconds and you'll see it:
Send 100 cold DMs a day!
Tap into your network!
Ask for referrals!
Go to networking events!
But the market has changed. The fractional space has gotten wildly over-saturated, and your prospects are more skeptical than ever. The old playbook just doesn't work the way it used to.
And that means... Volume tactics don't work when your buyer is a slammed CEO with zero patience for cold outreach.
Your network isn't delivering the way you thought it would. And networking events? Soul-sucking.
Basically... it's just sh*tty advice.
So hear me on this: you're not bad at sales. You've just never had a system built for the way your buyers actually buy.
The fractional industry is selling you the wrong playbook.
JOIN NOW & GET INSTANT ACCESS!
What You'll Build
Everything you need to stop winging it and start selling.
Transform your profile into a sales page — so when the right person lands on your profile, they're ready to convert.
A LinkedIn profile that sells for you
Not another PDF nobody reads. A resource your prospects actually want — one that starts warm convos for you.
Content created to convert
Your offer — pressure-tested. Don't have one? Build it with the Offer Builder Course, yours for free as my gift to you.
A repeatable sales process
Not a spreadsheet of cold names. Actual conversations with actual humans — built through the Give-First Method.
A warm pipeline of real prospects
A diagnostic conversation that helps prospects realize they have the problem — so the sale happens naturally.
The audit call framework
Not winging it month to month. A documented system for outreach, calls, proposals, and closing you run on repeat.
A validated high-ticket offer
- You've spent 7+ years building expertise. CMO, COO, CPO... whatever your function, you've got senior leader experience and you know how to get results.
- You're committed to building a fractional business. You've either launched or you're about to. Either way, you're dedicated to making this work.
- You want to sell a high-ticket fractional offer. You understand that project-based work gets you in the door faster than pitching a 6mo retainer.
- You're willing to put yourself out there and trust the process. You'll be creating content, doing prospect outreach, and stepping out of your comfort zone on a daily basis.
- You're done figuring this out alone. You want structure, accountability, a coach who's building the same thing, and a room full of peers doing the work alongside you.
This is for you if...
- You're looking for a done-for-you service. The Lab is coaching and implementation support. You do the work; I show you how.
- You want a scalable, hands-off income stream. Fractional work is client-facing. If you want to sell digital products or courses, this ain't it.
- You're not sure if you actually want to be a fractional. If you're still deciding, join us in Clubhouse when it opens up this summer.
- You're not willing to learn how to sell. The Give-First Method minimizes pressure and manipulation — but you still have to send the DMs and get on calls.
- You're not willing to do the work. The Lab runs on reps. If you can't commit 3-5 hours a week to doing the work between workshops, you won't get the results.
This is NOT for you if...
JOIN NOW & GET INSTANT ACCESS!
Brian T. (Seattle, WA)
Booked his first qualified call 4 weeks after finalizing his offer.
Signed his first fractional client 3 weeks later.
25-year nonprofit veteran. Came in with no offer, no pipeline.
Wins From The Club
Brian T. (Seattle, WA)
Booked his first qualified call 4 weeks after finalizing his offer.
Signed his first fractional client 3 weeks later.
25-year nonprofit veteran. Came in with no offer, no pipeline.
Aly Sanders, Your Coach
$137K+ in new fractional contracts in under 60 days.
After a tough year, I rebuilt my pipeline using the same Give-First system you'll learn inside the Lab — and signed six figures in new contracts in under two months.
Kara D. (Nashville, TN)
Turned a freelance referral into her first fractional client.
A referral came in looking for freelance work. She pivoted the conversation — and signed the prospect on as a full fractional client instead.
JOIN NOW & GET INSTANT ACCESS!
Jamie B. (Austin, TX)
Signed 3 new clients (including a $16K retainer!), got 3 more in proposal stage, and generated 100+ leads.
All in less than 3 months of applying The Give-First Method.
Brian T. (Seattle, WA)
Booked his first qualified call 4 weeks after finalizing his offer.
Signed his first fractional client 3 weeks later.
25-year nonprofit veteran. Came in with no offer, no pipeline.
Tomide A. (San Francisco, CA)
Tomide built and launched her business coaching offer five weeks...
...and signed her first paying client on week six.
The Give-First Method™
YOUR PATH TO PIPELINE
Map out your Audit Call strategy, prepare your pitch deck, and practice pitching with your peers. Then, run real diagnostic audit calls for real prospects. Master the 4 buyer personas. And watch your prospects convert.
PHASE FOUR
THE AUDIT CALLS
Optimize your LinkedIn profile as a sales page with a step-by-step guide. Build your lead magnet and other key marketing materials using plug-and-play templates. Launch daily inbound engagement.
POSITIONING & PRESENCE
Build your prospect list based on the Four Circles of Warmth. Send warm outreach that doesn't feel cringey using the Connect → Confirm → Give methodology. Follow up like a pro. Watch the pipeline fill.
LEAD GENERATION
PHASE THREE
Define your unfair advantage. Pick the hair-on-fire business problem you're most equipped to solve. Pinpoint your most profitable niche. And then build (if you need to), package, price, and validate your high-ticket offer.
PHASE FIVE
Build your proposal deck, price with confidence, run proposal calls, and close clients. Then, learn how to onboard like an expert, and how to expand your 90-day engagement into not only a long-term retainer opportunity, but a system for referrals.
SECURE YOUR FOUNDATION
PHASE ONE
PHASE TWO
CLOSE, LAND, AND EXPAND
Inside The Lab: How It Runs
Full access from day one. Monthly coaching. Real community. Kind accountability.
📚 It Starts With the Give-First Method™
The full sales methodology course ~ unlocked day one. Foundation, positioning, outreach, audit calls, closing. Work through it at your own pace with a 90-day plan and checklist keeping you accountable and on track.
Plus the complete 294-page fractional sales playbook ~ every template, script, and worksheet you need to implement as you go.
🎯 Live Coaching 2x/month + a Deep-Dive Workshop
Join two live office-hours coaching calls every month for your specific questions answered by Aly herself ~ pipeline reviews, message teardowns, deal strategy, whatever you're stuck on. Then go deeper with one monthly workshop or masterclass
Every session recorded and added to the replay vault ~ the longer you're in, the deeper the library gets.
🏠 A Tight-Knit Community of Fractionals
A working room of fractionals actively building pipeline alongside you. Post your work for feedback from Aly and your peers anytime, share wins, get unstuck between sessions, and build real connections with other experts who are on the exact same challenging and rewarding journey you're on.
Plus the Fractional Buddy System ~ monthly 1:1 or small-pod peer matching, so you're never building alone.
🎁 And a LOT MORE!
Weekly LinkedIn post prompts so you're never staring at a blank screen. A monthly AMA video from Aly. A daily LinkedIn activities tracker and lead-gen DM quick-start guide to keep your inbound machine fed. The Offer Builder Course, free. And complimentary Clubhouse membership for as long as you're a member (Clubhouse launches soon ~ date TBA).
🔜 Coming soon: a custom-built Claude skill to make your DM outreach faster and sharper.
JOIN NOW & GET INSTANT ACCESS!
Testimonials from the Club
Real feedback from real fractionals about working with Breadwinner Club founder, Aly Sanders
"Aly’s guidance has been invaluable. She provides in-depth, encouraging feedback and education-based advice that doesn’t just tell you what to do, but teaches you how and why.
She meets you where you are and helps you see what’s possible, making the path to building a sustainable, successful fractional business feel realistic and achievable."
KARA D., FRACTIONAL CMO @ THE WELL STRATEGY STUDIO
"I have an offer, I know my worth, I realize why I can have a seat at the C-Suite table (because I've literally done it in every role I've had so far except I never quantified it).
Don't waste a penny with anyone who's not Aly
(I've done it, it sucks)."
ANDREA S., COSMOS RESEARCH
Frequently Asked Questions
If you've made it this far, you're seriously considering it. Here's what you want to know before you join.
What's my weekly time commitment?
I'd recommend 2-4 hours per week, but the pace is up to you. There's also two hours of live hot-seat coaching and workshop per month, plus the course content and the implementation work in between. But, the Lab is built for fractionals who have other things going on, because... Life.
I've spent money on coaching before and it didn't work. Why is this different?
I know that feeling — I spent $6,400 on a program in 2025 that delivered nothing, and it wrecked my trust in coaching for a while. The Lab is built differently for three reasons: it's led by a fractional running the same business you're building, the methodology is documented and pressure-tested, and the container has built-in accountability so you can't ghost yourself. You'll get out what you put in.
What if I don't have a high-ticket offer yet?
No problem. Every Lab member gets the Offer Builder Course included for free as my gift to you. Then you can pressure-test and validate it inside the Lab with the provided validation process. You don't need a polished offer to start, but you need to be ready to dig in and build one.
Will I get personal feedback even though it's group coaching?
Yes! You can get 1:1 feedback in our group coaching calls and inside the Lab Community in between calls. If you want even more 1:1 time, I highly recommend signing up for the Lab Inner Circle where you'll get a 60min private coaching call with Aly every month.
What if I can't attend the live calls?
No problem! Every call is recorded and will be added to the members-only replay vault within 1-2 business days.
Will this sales process feel gross? I hate sales!
No. The Give-First Method is the opposite of pitch-slapping spam — it's built on warm outreach, generosity, and permission-based selling. You won't be writing or sending manipulative or icky messages.
Is there a guarantee I'll land new clients?
No. I won't guarantee specific revenue outcomes because I can't control how you implement. What I can guarantee is that if you show up, do the work, and use the methodology as designed, you'll have the assets, the system, and the pipeline to keep building your fractional business — with or without me — long after the Lab ends.
Meet your coach: Aly Sanders
A few years ago, I walked out of a toxic startup job that had wrecked my confidence and my health, and started a fractional CMO practice. I made every mistake you can make — until I figured out a framework I could run consistently.
Once I did, I signed $137K+ in new contracts in under 60 days.
That framework is what I now teach inside Breadwinner Club — and every piece of it exists because I needed it and couldn't find it.
A few things worth knowing:
- Top 5 fractional CMO in Seattle, two years running
- 100+ businesses taken from idea to revenue
- 300+ fractionals supported through Breadwinner Club
Thank you for trusting me to be a part of your fractional journey. Let's go build your business!
Cheering you on,
Aly
GET INSTANT ACCESS!
