The price goes up to $747/mo in December  ·  Apply for the Mastermind →
The Fractional Demand Mastermind
The Fastest Path to Signed Clients
~ With Me in Your Corner Every Day.
A six-month mastermind for full-time fractionals who are 100% all-in, with a part-time business partner, personalized feedback every day, and a hand-picked room of fractionals as your thought partners.
Apply for the Mastermind →
By application only. I reply within one business day.
Orange home office with a white chair
There’s a lot of people out there now claiming to be fractionals, claiming they know how to teach you to be a fractional ~ but Aly has done it, and is by far the best teacher of how to build your fractional offer and business that I’ve ever seen. And I’ve seen a LOT...I’m more excited about my business than I have in a very long time.”
Kendra Losee
Kendra Losee | Fractional CMO | Fueled Marketing
A plant and orange slices on a table
Imagine Six Months From Now
You’re booking qualified sales calls regularly, signing premium projects on repeat, and turning those clients into retainers and referrals.
You know exactly what to do every day to move the needle.
You’re picking your clients and telling the wrong ones no ~ because the next one is already on your calendar.
And you’ve stopped wondering where your next client is coming from.
Apply for the Mastermind →
Land a Gig. Scramble for the Next One. Repeat.
Sound like you? It doesn’t have to be this way.
A laptop on an orange chair
But you land a gig, and then you’re scrambling to find the next one. Every hour you spend prospecting is an hour you’re not working for a client ~ and around and around it goes.
You’re guessing at everything: the right company size, whether your messaging is too in-your-face, which outreach actually works for your ICP.
You keep getting stuck on who to reach out to.
You’re saying yes to clients you don’t want, because there’s a mortgage to pay and a dance bill coming.
And you’re doing it completely alone. No partner. No one keeping you accountable and laser focused. No one with experience looking at your actual work and telling you which lever to pull.
What’s missing is someone in your corner.
That’s what Demand is: a part-time business partner for six months, with eyes on your real work every single day.
This is hands down the only coaching program I have seen make an impact on my business... Don’t spend your money anywhere else. Aly really provides everything you need to be successful.
AS
Ally S.
Fractional COO
If you’re even slightly questioning your current strategy and tactics, this will set your fractional business on the right track... I can’t believe how much personalized support Aly provides in here. I wish I’d joined back when she and I very first connected on LinkedIn.
CB
Carla B.
Fractional COO
This is literally changing my fractional business. And to be clear, I had a pretty successful business before... but this is filling all the blanks.
NS
Nora S.
Fractional COO & Operations Advisor
For real, the best decision I’ve made on this journey ~ I think every fractional needs a community and a coach like this.
AD
Abbie D.
Fractional GTM
Thanks to Aly for holding me accountable in the nicest way.
AF
Aina F.
Thank you for believing in me the whole time!! I will recommend you to ANYONE who asks.
VG
Vivian G.
Fractional COO
←
→
A Part-Time Business Partner for Six Months
Inside Demand, you’re never figuring it out alone.
1
Personalized feedback every day
Post your real work ~ your offer, your DMs, your posts, your call prep, your proposals ~ and I respond personally, Monday through Friday, typically within one business day.
2
A hand-picked room
Every member is invited by application only, so everyone in the room is full-time, all-in and building right alongside you. They become your thought partners for the decisions that move you forward.
3
Live with me every month
Alternating Mastermind Sessions and Pipeline Amplifier workshops, plus monthly Strategy Sessions and the Ask Aly Anything call. Every session is recorded.
4
Grow With More Than DMs and Content
Every other month, a Pipeline Amplifier walks you through one new way to create more demand, start to finish ~ a lever I don’t teach anywhere else.
From calls to closed deals to retainers and referrals, I’m in it with you.
Apply for the Mastermind →
Take a look inside
Here’s Everything Waiting
for You in the Mastermind
Your Path From Offer to Retainers and Referrals
Step 1
Your premium offer
Lock your niche, your hair-on-fire problem and your premium offer, then pressure-test it before you sell it ~ with my feedback on your Offer Blueprint.
1
2
Step 2
Your positioning
Capture the words your buyers use and your own brand voice, name your signature framework, and start growing your network with the right people.
Step 3
Your presence
Turn your LinkedIn profile into a sales page, launch your lead magnet, and map your whole pipeline on two pages.
3
4
Step 4
Your two engines
Set up inbound and outbound to run at the same time, so you’re booking calls now while your content builds demand for later.
Step 5
Your conversations
Move prospects from first message to booked call with the Circles of Warmth and the 4 Beats ~ with my eyes on your actual DMs.
5
6
Step 6
Your sales calls and proposals
Run audit calls that help your prospects sell themselves, then present proposals that close ~ practiced against the Claude simulators before you’re ever in front of a real prospect.
Step 7
Deliver, expand, repeat
Wow your first client, turn the 90-day project into a retainer, and turn happy clients into referrals with Client Delivery Mastery.
🍊
Land. Deliver. Expand. Repeat.
Apply for the Mastermind →
Everything You Need to Book Calls and Sign Clients on Repeat ~ With Me in Your Corner
A full system, every tool, live sessions with me, a hand-picked room of all-in fractionals building next to you, and my eyes on your real work Monday through Friday.
Daily, personalized feedback from me
On your offer, your Blueprint, your DMs, your posts, your call prep, your proposals ~ everything. Monday through Friday, typically within one business day.
$3,600 value
A 30-minute kickoff call with me
We map out your revenue plan and make sure you’re 100% ready to tackle the program from day one.
Live sessions with me every month
Alternating Mastermind Sessions and Pipeline Amplifier workshops, plus monthly Strategy Sessions and the Ask Aly Anything call. Every session is recorded.
$2,691 value
(EXCLUSIVE) Pipeline Amplifiers
One new lever for creating more demand, taught start to finish with a 30-day run plan ~ a lever I don’t teach anywhere else. Not in the Lab, not in my content, not in the Playbook.
$1,491 value
Fractional Matching
Get matched with fellow members every month for peer support.
$300 value
The full Claude skill suite
Custom-built skills trained on the method to help you book and convert more calls, including the DMs and Proposal Call simulators so you can practice before it counts.
$1,194 value
Client Delivery Mastery
The course plus a full toolkit of templates, so your first client becomes your second ~ and your 90-day project becomes a retainer.
$497 value
The Sales Mindset Reset + the Replays Vault
A 20-day challenge to work through your toughest mental roadblocks with selling. Plus a full library of recorded masterclasses, workshops and Strategy Sessions, ready whenever you need it.
$2,237 value
The Give-First Method™ and Offer Blueprint courses
Plus the worksheets with their Claude prompts, and your Pipeline Blueprint.
$2,997 value
Lifetime access to the Pipeline Demand Playbook
The version that’s live when your six months end is yours to keep.
$750 value
Plus: AlyBot, the Pipeline Diagnostics, the LinkedIn Hooks Vault, pipeline trackers, and the Demand Dashboard (requires a paid Claude subscription + a $45/mo third-party add-on tool).
Total value
$15,757
Apply for the Mastermind →
Limited-time
Bonus
$800 value
Limited-time bonus
Only 2 Spots Left: Two Private Coaching Sessions With Me
The next 2 members to join get two 60-minute private coaching sessions with me, to use anytime during your six months. ($800 value)
Apply for the Mastermind →
What Happens When You Take Control of Your Own Pipeline
←
→
Member win
Member win
Member win
Member win
Member win
Member win
Member win
Member win
Member win
Member win
Member win
Member win
Apply for the Mastermind →
Aly Sanders
$137K in contracts in 45 days.
👋 Hey, I’m Aly
Revenue Coach for Fractionals Who Hate Sales.
I spent my career inside early-stage startups, building 7 and 8-figure lead gen, marketing, and outbound sales programs from the ground up.
Then I went fractional and learned the hard way that being great at your craft doesn’t mean you know how to sell it.
So I gave myself no choice. I ran the same biz-dev system I’d used for years in other businesses on my own, and signed $137K in contracts in 45 days.
What I did became the Give-First Method™, the strategy behind the Selfmade Pipeline System. Since then it’s been shaped by 100+ fractionals building their offers and pipelines with me.
Now I’m a fractional FOR fractionals: my experience building businesses and revenue from the ground up, pointed at YOURS.
We Move Faster Together ~ So Who’s in the Room Matters.
The Mastermind is for you if…
You’re 100% all-in on fractional ~ full-time, and committed for the long haul.
You’ve been running your fractional business for at least three months, so you’ve seen firsthand what’s working and what isn’t.
You’ve got 10+ years of real experience and you KNOW you’re insanely good at what you do.
You’re tired of second-guessing every DM, post, and proposal before you hit send, and you want someone who’s done this looking at your actual work every day.
You want to know exactly which lever to pull when your pipeline slows down, instead of just “posting more.”
You want to be booking calls, signing premium projects on repeat, and turning those clients into retainers and referrals within the next six months.
This is NOT for you if…
You’re brand new to fractional. (Start in the Lab ~ it’s built for exactly where you are.)
You’re still in a full-time job or just “seeing if this fractional thing works out.” (The Lab is built for you.)
You want to run the system on your own first without personalized support. (That’s the Lab too.)
You’re not willing to follow the plan, or you don’t want honest feedback when something isn’t working.
You’re not willing to invest in your business yet. If you don’t believe in it enough to bet on it, your clients won’t either.
You want someone to do it for you. I’ll be in your corner every day helping you work smarter, but you’re the one putting in the work.
Six months feels like too much. A business is a lifelong commitment, and if that’s too long, the business isn’t going to work anyway.
Apply for the Mastermind →
Which Path Is Right for You
The Fractional Demand Mastermind is for you if…
You want the fastest path to signed clients
You want personalized feedback from me on your offer, your DMs, your calls and your proposals ~ every day
You want a part-time business partner for six months, plus a hand-picked room of fractionals as your thought partners
You’re a full-time fractional, 100% all-in for the long haul
You’re ready to give yourself NO choice but to succeed
Apply for the Mastermind →
The Pipeline Lab is for you if…
You want the more affordable path to a pipeline outside your network
You’re ready to follow a step-by-step plan and run the system yourself
You like moving at your own pace
You want a community of fractionals building right alongside you
You’re still working a full-time job while you build your fractional business
A monthly live Q&A with me is the support you need
Apply for the Mastermind
Your Fastest Path to Signed Clients Starts Here.
$647/mo
for six months
The price goes up to $747/mo in December. Join before then and your price stays locked in for as long as your membership stays active.
The 30-day guarantee
Follow the plan as written for your first 30 days, and if Demand isn’t right for you, you’re released from the rest of your six-month contract (terms and conditions apply).
One premium client pays for your entire six months many times over.
How It Works
1
Apply.
A short application so I can get to know you and your business.
2
Hear from me.
I reply within one business day.
3
Get started.
If it’s a fit, you’re invited to join right away. If I have questions, we’ll hop on a quick call. And if the Mastermind isn’t the right fit right now, I’ll point you to the path that is.
Apply for the Mastermind →
FAQs
What’s my weekly time commitment?
About 5–7 hours a week once your foundations are built, and most of that is running your daily LinkedIn routine. The curriculum is self-paced, so you build on your schedule. The daily feedback, the live sessions and the Amplifiers are the live parts, and every session is recorded.
I’ve spent money on coaching before and it didn’t work. Why is this different?
I know that feeling. I spent $6,400 on a program that delivered nothing, and it wrecked my trust in coaching for a while. Demand is different for one reason above all the others: I’m in it with you every day. You post your real work, I respond typically within one business day, and you show up to live calls with your actual stuff, not hypotheticals. You can’t ghost yourself in here, and neither can I.
I’ve already done a lot of this. Do I have to start from square one?
No. You bring what you already have ~ your offer, your positioning, your content ~ and post it for my feedback. We keep what’s working, fix what isn’t, and build from there.
What if I don’t have a high-ticket offer yet?
Perfect, that’s where you start. The Offer Blueprint course is included, and your Offer Blueprint is the first thing you post for my feedback. You don’t need a polished offer to join. You need to be all-in.
I already sell retainers or advisory work. Will this work for me?
Yes. Advisory and retainer work are great ~ we just lead with a 90-day project-based offer, because it’s an easier yes for a buyer who doesn’t know you yet. Then you turn that project into the retainer.
My expertise spans a few industries. Do I have to pick one?
You pick your first niche, not your forever niche. One clear niche and one hair-on-fire problem is what makes premium pricing an easy yes. We pressure-test it together so you’re choosing based on where you’ll win fastest.
What if I don’t have a client right now?
That’s fine. It doesn’t matter whether you have a client today. It matters that fractional is what you’re doing full time, and that you’ve been at it for at least three months.
What do I need in place before I join?
You’re full-time in your fractional business, you’ve been at it for at least three months, and you’re ready to show up with your real work. That’s it. You don’t need a polished offer or a client yet.
Will I actually get personal feedback in a group program?
Yes, and it’s the point. You post your offer, your Blueprint, your DMs, your posts, your call prep and your proposals in the Collective (our private community space), and I respond personally, Monday through Friday, typically within one business day. You can also bring your real work to our monthly live sessions.
Do I need a big LinkedIn following for this to work?
No. The Give-First Method™ works through warm circles and direct conversations. Members are booking calls with a few hundred connections. Buyers, not followers.
What if I can’t attend the live calls?
Every session is recorded and added to the Replays Vault within 1–2 business days. Drop your question in the event comments ahead of time and I’ll answer it live whether you’re there or not.
Will this sales process feel gross? I hate sales.
No. We always give before we ask, we never hide that we’re selling, nobody owes us a response, and it’s on us to sell, not on them to buy. We never automate anything, and we don’t use copy-and-paste templates that make people feel used. Selling feels like service when it’s aimed at people who need what you have.
Is this only for CMOs?
Nope. CMOs, COOs, CTOs, CFOs, CPOs, CHROs, every flavor of fractional. Your function is the variable. The system is the constant.
Do I need a paid Claude account?
It’s not required, but the Claude skills and the Dashboard definitely eat up Claude usage. I personally recommend the Max plan at $100/mo, but many members use the $20/mo plan. Everything is built specifically for Claude.
How do I know this is worth the investment?
One premium client pays for your entire six months many times over. And the 30-day guarantee means you can follow the plan, see how it works for you, and decide.
Can I start in the Lab and upgrade later?
Yes, if there’s room. We keep the Mastermind small on purpose, so spots aren’t guaranteed. If you start in the Lab and decide you want my eyes on your work every day, email me and we’ll see if there’s a spot for you.
Why is it application only?
Because who’s in the room matters. Demand works because everyone in it is all-in, and because I can actually give daily feedback to the people in it. The application keeps both of those true.
Is there a guarantee?
Yes. Follow the plan as written for your first 30 days, and if Demand isn’t right for you, you’re released from the rest of your six-month contract (terms and conditions apply).
Working on a laptop in an orange suit
You’re All In. Now Get Someone in Your Corner.
You already know you’re insanely good at what you do.
You don’t have to figure out the rest alone. For the next six months, you get a business partner with eyes on your real work every day, and a hand-picked room of fractionals moving right alongside you ~ from calls to closed deals to retainers and referrals.
Apply for the Mastermind →
The price goes up to $747/mo in December
Apply for the Mastermind →
The Fractional Demand Mastermind
The Fastest Path to Signed Clients ~ With Me in Your Corner Every Day.
A six-month mastermind for full-time fractionals who are 100% all-in, with a part-time business partner, personalized feedback every day, and a hand-picked room of fractionals as your thought partners.
By application only. I reply within one business day.
Orange home office with a white chair
There’s a lot of people out there now claiming to be fractionals, claiming they know how to teach you to be a fractional ~ but Aly has done it, and is by far the best teacher of how to build your fractional offer and business that I’ve ever seen. And I’ve seen a LOT...I’m more excited about my business than I have in a very long time.”
Kendra Losee
Kendra Losee | Fractional CMO | Fueled Marketing
A plant and orange slices on a table
Imagine Six Months From Now
You’re booking qualified sales calls regularly, signing premium projects on repeat, and turning those clients into retainers and referrals.
You know exactly what to do every day to move the needle.
You’re picking your clients and telling the wrong ones no ~ because the next one is already on your calendar.
And you’ve stopped wondering where your next client is coming from.
Land a Gig. Scramble for the Next One. Repeat.
Sound like you? It doesn’t have to be this way.
A laptop on an orange chair
But you land a gig, and then you’re scrambling to find the next one. Every hour you spend prospecting is an hour you’re not working for a client ~ and around and around it goes.
You’re guessing at everything: the right company size, whether your messaging is too in-your-face, which outreach actually works for your ICP.
You keep getting stuck on who to reach out to.
You’re saying yes to clients you don’t want, because there’s a mortgage to pay and a dance bill coming.
And you’re doing it completely alone. No partner. No one keeping you accountable and laser focused. No one with experience looking at your actual work and telling you which lever to pull.
What’s missing is someone in your corner.
That’s what Demand is: a part-time business partner for six months, with eyes on your real work every single day.
This is hands down the only coaching program I have seen make an impact on my business... Don’t spend your money anywhere else. Aly really provides everything you need to be successful.
AS
Ally S.
Fractional COO
If you’re even slightly questioning your current strategy and tactics, this will set your fractional business on the right track... I can’t believe how much personalized support Aly provides in here. I wish I’d joined back when she and I very first connected on LinkedIn.
CB
Carla B.
Fractional COO
This is literally changing my fractional business. And to be clear, I had a pretty successful business before... but this is filling all the blanks.
NS
Nora S.
Fractional COO & Operations Advisor
For real, the best decision I’ve made on this journey ~ I think every fractional needs a community and a coach like this.
AD
Abbie D.
Fractional GTM
Thanks to Aly for holding me accountable in the nicest way.
AF
Aina F.
Thank you for believing in me the whole time!! I will recommend you to ANYONE who asks.
VG
Vivian G.
Fractional COO
←
→
A Part-Time Business Partner for Six Months
Inside Demand, you’re never figuring it out alone.
1
Personalized feedback every day
Post your real work ~ your offer, your DMs, your posts, your call prep, your proposals ~ and I respond personally, Monday through Friday, typically within one business day.
2
A hand-picked room
Every member is invited by application only, so everyone in the room is full-time, all-in and building right alongside you. They become your thought partners for the decisions that move you forward.
3
Live with me every month
Alternating Mastermind Sessions and Pipeline Amplifier workshops, plus monthly Strategy Sessions and the Ask Aly Anything call. Every session is recorded.
4
Grow With More Than DMs and Content
Every other month, a Pipeline Amplifier walks you through one new way to create more demand, start to finish ~ a lever I don’t teach anywhere else.
From calls to closed deals to retainers and referrals, I’m in it with you.
Apply for the Mastermind →
Take a look inside
Here’s Everything
Waiting for You
in the Mastermind
Your Path From Offer to Retainers and Referrals
Step 1
Your premium offer
Lock your niche, your hair-on-fire problem and your premium offer, then pressure-test it before you sell it ~ with my feedback on your Offer Blueprint.
1
2
Step 2
Your positioning
Capture the words your buyers use and your own brand voice, name your signature framework, and start growing your network with the right people.
Step 3
Your presence
Turn your LinkedIn profile into a sales page, launch your lead magnet, and map your whole pipeline on two pages.
3
4
Step 4
Your two engines
Set up inbound and outbound to run at the same time, so you’re booking calls now while your content builds demand for later.
Step 5
Your conversations
Move prospects from first message to booked call with the Circles of Warmth and the 4 Beats ~ with my eyes on your actual DMs.
5
6
Step 6
Your sales calls and proposals
Run audit calls that help your prospects sell themselves, then present proposals that close ~ practiced against the Claude simulators before you’re ever in front of a real prospect.
Step 7
Deliver, expand, repeat
Wow your first client, turn the 90-day project into a retainer, and turn happy clients into referrals with Client Delivery Mastery.
🍊
Land. Deliver. Expand. Repeat.
Apply for the Mastermind →
Everything You Need to Book Calls and Sign Clients on Repeat ~ With Me in Your Corner
A full system, every tool, live sessions with me, a hand-picked room of all-in fractionals building next to you, and my eyes on your real work Monday through Friday.
Daily, personalized feedback from me
On your offer, your Blueprint, your DMs, your posts, your call prep, your proposals ~ everything. Monday through Friday, typically within one business day.
$3,600 value
A 30-minute kickoff call with me
We map out your revenue plan and make sure you’re 100% ready to tackle the program from day one.
Live sessions with me every month
Alternating Mastermind Sessions and Pipeline Amplifier workshops, plus monthly Strategy Sessions and the Ask Aly Anything call. Every session is recorded.
$2,691 value
(EXCLUSIVE) Pipeline Amplifiers
One new lever for creating more demand, taught start to finish with a 30-day run plan ~ a lever I don’t teach anywhere else. Not in the Lab, not in my content, not in the Playbook.
$1,491 value
Fractional Matching
Get matched with fellow members every month for peer support.
$300 value
The full Claude skill suite
Custom-built skills trained on the method to help you book and convert more calls, including the DMs and Proposal Call simulators so you can practice before it counts.
$1,194 value
Client Delivery Mastery
The course plus a full toolkit of templates, so your first client becomes your second ~ and your 90-day project becomes a retainer.
$497 value
The Sales Mindset Reset + the Replays Vault
A 20-day challenge to work through your toughest mental roadblocks with selling. Plus a full library of recorded masterclasses, workshops and Strategy Sessions, ready whenever you need it.
$2,237 value
The Give-First Method™ and Offer Blueprint courses
Plus the worksheets with their Claude prompts, and your Pipeline Blueprint.
$2,997 value
Lifetime access to the Pipeline Demand Playbook
The version that’s live when your six months end is yours to keep.
$750 value
Plus: AlyBot, the Pipeline Diagnostics, the LinkedIn Hooks Vault, pipeline trackers, and the Demand Dashboard (requires a paid Claude subscription + a $45/mo third-party add-on tool).
Total value
$15,757
Limited-time
Bonus
$800 value
Limited-time bonus
Only 2 Spots Left: Two Private Coaching Sessions With Me
The next 2 members to join get two 60-minute private coaching sessions with me, to use anytime during your six months. ($800 value)
What Happens When You Take Control of Your Own Pipeline
←
→
Member win
Member win
Member win
Member win
Member win
Member win
Member win
Member win
Member win
Member win
Member win
Member win
Aly Sanders
$137K in contracts in 45 days.
👋 Hey, I’m Aly
Revenue Coach for Fractionals Who Hate Sales.
I spent my career inside early-stage startups, building 7 and 8-figure lead gen, marketing, and outbound sales programs from the ground up.
Then I went fractional and learned the hard way that being great at your craft doesn’t mean you know how to sell it.
So I gave myself no choice. I ran the same biz-dev system I’d used for years in other businesses on my own, and signed $137K in contracts in 45 days.
What I did became the Give-First Method™, the strategy behind the Selfmade Pipeline System. Since then it’s been shaped by 100+ fractionals building their offers and pipelines with me.
Now I’m a fractional FOR fractionals: my experience building businesses and revenue from the ground up, pointed at YOURS.
We Move Faster Together ~ So Who’s in the Room Matters.
The Mastermind is for you if…
You’re 100% all-in on fractional ~ full-time, and committed for the long haul.
You’ve been running your fractional business for at least three months, so you’ve seen firsthand what’s working and what isn’t.
You’ve got 10+ years of real experience and you KNOW you’re insanely good at what you do.
You’re tired of second-guessing every DM, post, and proposal before you hit send, and you want someone who’s done this looking at your actual work every day.
You want to know exactly which lever to pull when your pipeline slows down, instead of just “posting more.”
You want to be booking calls, signing premium projects on repeat, and turning those clients into retainers and referrals within the next six months.
This is NOT for you if…
You’re brand new to fractional. (Start in the Lab ~ it’s built for exactly where you are.)
You’re still in a full-time job or just “seeing if this fractional thing works out.” (The Lab is built for you.)
You want to run the system on your own first without personalized support. (That’s the Lab too.)
You’re not willing to follow the plan, or you don’t want honest feedback when something isn’t working.
You’re not willing to invest in your business yet. If you don’t believe in it enough to bet on it, your clients won’t either.
You want someone to do it for you. I’ll be in your corner every day helping you work smarter, but you’re the one putting in the work.
Six months feels like too much. A business is a lifelong commitment, and if that’s too long, the business isn’t going to work anyway.
Which Path Is Right for You
The Fractional Demand Mastermind is for you if…
You want the fastest path to signed clients
You want personalized feedback from me on your offer, your DMs, your calls and your proposals ~ every day
You want a part-time business partner for six months, plus a hand-picked room of fractionals as your thought partners
You’re a full-time fractional, 100% all-in for the long haul
You’re ready to give yourself NO choice but to succeed
The Pipeline Lab is for you if…
You want the more affordable path to a pipeline outside your network
You’re ready to follow a step-by-step plan and run the system yourself
You like moving at your own pace
You want a community of fractionals building right alongside you
You’re still working a full-time job while you build your fractional business
A monthly live Q&A with me is the support you need
Apply for the Mastermind
Your Fastest Path to Signed Clients Starts Here.
$647/mo
for six months
The price goes up to $747/mo in December. Join before then and your price stays locked in for as long as your membership stays active.
The 30-day guarantee
Follow the plan as written for your first 30 days, and if Demand isn’t right for you, you’re released from the rest of your six-month contract (terms and conditions apply).
One premium client pays for your entire six months many times over.
How It Works
1
Apply.
A short application so I can get to know you and your business.
2
Hear from me.
I reply within one business day.
3
Get started.
If it’s a fit, you’re invited to join right away. If I have questions, we’ll hop on a quick call. And if the Mastermind isn’t the right fit right now, I’ll point you to the path that is.
FAQs
What’s my weekly time commitment?
About 5–7 hours a week once your foundations are built, and most of that is running your daily LinkedIn routine. The curriculum is self-paced, so you build on your schedule. The daily feedback, the live sessions and the Amplifiers are the live parts, and every session is recorded.
I’ve spent money on coaching before and it didn’t work. Why is this different?
I know that feeling. I spent $6,400 on a program that delivered nothing, and it wrecked my trust in coaching for a while. Demand is different for one reason above all the others: I’m in it with you every day. You post your real work, I respond typically within one business day, and you show up to live calls with your actual stuff, not hypotheticals. You can’t ghost yourself in here, and neither can I.
I’ve already done a lot of this. Do I have to start from square one?
No. You bring what you already have ~ your offer, your positioning, your content ~ and post it for my feedback. We keep what’s working, fix what isn’t, and build from there.
What if I don’t have a high-ticket offer yet?
Perfect, that’s where you start. The Offer Blueprint course is included, and your Offer Blueprint is the first thing you post for my feedback. You don’t need a polished offer to join. You need to be all-in.
I already sell retainers or advisory work. Will this work for me?
Yes. Advisory and retainer work are great ~ we just lead with a 90-day project-based offer, because it’s an easier yes for a buyer who doesn’t know you yet. Then you turn that project into the retainer.
My expertise spans a few industries. Do I have to pick one?
You pick your first niche, not your forever niche. One clear niche and one hair-on-fire problem is what makes premium pricing an easy yes. We pressure-test it together so you’re choosing based on where you’ll win fastest.
What if I don’t have a client right now?
That’s fine. It doesn’t matter whether you have a client today. It matters that fractional is what you’re doing full time, and that you’ve been at it for at least three months.
What do I need in place before I join?
You’re full-time in your fractional business, you’ve been at it for at least three months, and you’re ready to show up with your real work. That’s it. You don’t need a polished offer or a client yet.
Will I actually get personal feedback in a group program?
Yes, and it’s the point. You post your offer, your Blueprint, your DMs, your posts, your call prep and your proposals in the Collective (our private community space), and I respond personally, Monday through Friday, typically within one business day. You can also bring your real work to our monthly live sessions.
Do I need a big LinkedIn following for this to work?
No. The Give-First Method™ works through warm circles and direct conversations. Members are booking calls with a few hundred connections. Buyers, not followers.
What if I can’t attend the live calls?
Every session is recorded and added to the Replays Vault within 1–2 business days. Drop your question in the event comments ahead of time and I’ll answer it live whether you’re there or not.
Will this sales process feel gross? I hate sales.
No. We always give before we ask, we never hide that we’re selling, nobody owes us a response, and it’s on us to sell, not on them to buy. We never automate anything, and we don’t use copy-and-paste templates that make people feel used. Selling feels like service when it’s aimed at people who need what you have.
Is this only for CMOs?
Nope. CMOs, COOs, CTOs, CFOs, CPOs, CHROs, every flavor of fractional. Your function is the variable. The system is the constant.
Do I need a paid Claude account?
It’s not required, but the Claude skills and the Dashboard definitely eat up Claude usage. I personally recommend the Max plan at $100/mo, but many members use the $20/mo plan. Everything is built specifically for Claude.
How do I know this is worth the investment?
One premium client pays for your entire six months many times over. And the 30-day guarantee means you can follow the plan, see how it works for you, and decide.
Can I start in the Lab and upgrade later?
Yes, if there’s room. We keep the Mastermind small on purpose, so spots aren’t guaranteed. If you start in the Lab and decide you want my eyes on your work every day, email me and we’ll see if there’s a spot for you.
Why is it application only?
Because who’s in the room matters. Demand works because everyone in it is all-in, and because I can actually give daily feedback to the people in it. The application keeps both of those true.
Is there a guarantee?
Yes. Follow the plan as written for your first 30 days, and if Demand isn’t right for you, you’re released from the rest of your six-month contract (terms and conditions apply).
Working on a laptop in an orange suit
You’re All In. Now Get Someone in Your Corner.
You already know you’re insanely good at what you do.
You don’t have to figure out the rest alone. For the next six months, you get a business partner with eyes on your real work every day, and a hand-picked room of fractionals moving right alongside you ~ from calls to closed deals to retainers and referrals.
Apply for the Mastermind →