The Fractional Pipeline Lab
Build a Pipeline That
Doesn’t Depend on Who
You Already Know.
Doesn’t Depend on Who
You Already Know.
If you’re done waiting on referrals that aren’t coming, and you’re ready to land premium clients you found yourself, keep reading.
6-month commitment, then month-to-month · Backed by the 14-day guarantee
The Fractional Pipeline Lab is an end-to-end revenue program built only for fractionals ~ from your premium offer to booked calls to signed clients.
It’s where you build your Selfmade Pipeline System, step by step, at your own pace. It’s built on what worked for me and shaped by 100+ fractionals, with a community of fractionals building right alongside you.
I’ve been there too
When the Referrals
Slow Down
Slow Down
Your first clients came from people you already know.
Then it slowed down.
Then it slowed down.
Now you’re scrambling to find the next gig. Constantly chasing a six-week project. Spinning your wheels for monnnnths.
You’ve posted into the void. Sent DMs that felt awkward to write and worse to re-read. Taken coffee chats that went nowhere.
And you’ve been doing all of it completely alone.
Here’s the real reason: selling yourself is a brand-new skill. You spent over a decade getting great at what you do, and nobody handed you the roadmap for this part.
I know because I’ve been there.
When I started my first fractional business, my anchor client cut my contract in half with NO notice. I shut the whole thing down and went back to a job.
They fired me six months later.
So I rebuilt, and this time I did it on purpose: one problem, one offer, and a daily system for finding clients outside my network. $137K+ in new contracts in 45 days.
That system is what you’ll build inside the Lab.
You’re Done With…
Waiting on referrals that aren’t coming
Wondering at 3am where your next client is coming from
Applying to jobs you don’t want (because you’re scared this won’t work)
Knowing where you want to go, but not knowing the path to get there
Melting the second a conversation starts to feel like “sales”
Saying yes to whatever project shows up because you can’t afford to tell a client no
Figuring it all out completely alone
And you’re ready for a pipeline you built yourself ~ one that books calls and signs clients on repeat, so you can pick who you work with, take the vacation, and be available to your kids.
Real wins from Lab members
Booked Calls. Inbound Leads.
Proposals on the Calendar.
Proposals on the Calendar.
I’ve started testing the Claude skill we were encouraged to use... I’ve already booked two calls from it, and one’s already moved to the second-stage call where I’ll present the offer.
Skye A.
Fractional Strategy Officer
I got an email ~ yes an EMAIL ~ to my fractional email address saying they are looking for a fractional CRO and my profile stood out to him... I have a call booked with him next week!
Abbie D.
Fractional GTM
I DID MY AUDIT CALL!!! ... And I got the proposal booked for next Thursday!!!
Vivian G.
Fractional COO
Why Doing More Hasn’t Worked
You’ve probably tried what everyone tells you to do:
Wait it out, because referrals always come back around.
Meanwhile, your network has gone very, very quiet.
Post more.
So you post into the void and get likes from other fractionals ~ which are not leads.
Send more DMs.
Seventy a day, copy-pasted or automated ~ and every one makes you want to melt.
Buy another course.
Usually a generic LinkedIn program built for coaches and agencies, with nothing about selling a premium fractional offer to a skeptical buyer.
Every one of these skips the foundation. And in a trust recession, more volume just means more no’s.
The fractionals signing premium clients right now do it in a specific order:
1
Lock the foundation first
One niche, one hair-on-fire problem, one premium offer.
→
2
Run two engines at once
Warm outbound gets you clients now, while your content compounds so they come to you later.
→
3
Give before you ask
Every post, every DM and every call earns trust before the offer ever shows up.
→
4
Diagnose instead of pitching
An audit call where your prospect sees the problem and lands on “we need this” on their own.
That’s the Give-First Method™, the strategy inside the Selfmade Pipeline System.
Self-paced. Built only for fractionals.
The Fractional Pipeline Lab
Build your premium offer and a repeatable pipeline so calls get booked and clients get signed ~ without waiting on referrals, blasting cold DMs or posting into the void.
Inside the Lab, you build your Selfmade Pipeline System step by step, at your own pace. You’ll know exactly who to reach out to, what to say, and how to turn a conversation into a signed client.
Every step comes with the courses, worksheets and tools that show you exactly what to do. And you’ll have a community of fractionals building right alongside you, because figuring this out alone is the worst part. It’s the more affordable path, built for fractionals who are ready to run the system themselves.
Your Path From Offer to Signed Clients
1
2
3
4
5
🍊
From there, every milestone has its own step-by-step guide and tool waiting for you: your first audit calls, your first proposal calls, your first signed client.
Everything You Need to Build Your Pipeline
The Offer Blueprint course
Pinpoint your most profitable niche and package your skills into a premium offer that solves one hair-on-fire problem ~ so the right people finally get why they should hire you.
The Give-First Method™ course
Every step from positioning to signed clients: your LinkedIn presence, your lead magnet, the Circles of Warmth, the 4 Beats, your audit call and your proposal.
The Playbook + worksheets
The whole method in one place, with worksheets for every step. Each one ends with a Claude prompt, so you’re never staring at a blank page.
Cheat sheets + FAQs
Quick answers for the moments you’re stuck mid-DM, mid-call or mid-proposal.
A monthly live Q&A with me
60 minutes every month to bring your questions and get answers straight from me.
A community of fractionals building alongside you
Share wins, troubleshoot together, and keep each other going on the days it feels hard.
🍊
The Pipeline Toolkit (bonus) ~ see below.
14
Days
The 14-Day Guarantee
Follow the plan as written for your first 14 days. If you decide the Lab isn’t for you, just let me know and you’re free to cancel (terms and conditions apply).
Your bonus
The Pipeline Toolkit
The tools that make building your pipeline faster, easier, and way less scary ~ custom-built for fractionals working towards a stable and scalable pipeline.
Offer Pressure Tester
Build, pressure-test, name and price your premium offer before you take it to market.
DMs Co-Pilot
Write messages that convert, and know your next move in every prospect conversation.
Audit Call Builder
Build the questions, agenda and recap email for a sales call that helps your prospect sell themselves.
Proposal Builder
Build your proposal deck, your script and your price.
AlyBot
Our custom-built chat bot, answering your questions about the method 24/7.
Pipeline Diagnostics
Figure out exactly where your content, DMs, or sales calls are breaking down so you can fix the root and move your pipeline along faster.
LinkedIn Hooks Vault
Hooks to pull from any time you’re stuck on a post.
Pipeline trackers
Track your outreach, conversations and calls so you always know where you stand.
Optional
The Demand Dashboard (launching November) Your pipeline triaged every day, with today’s to-do list waiting for you. (Requires a paid Claude subscription + a $45/mo third-party add-on tool)
👋 Hey, I’m Aly
Revenue Coach for Fractionals Who Hate Sales.
I spent my career inside early-stage startups, building 7 and 8-figure lead gen, marketing, and outbound sales programs from the ground up.
Then I went fractional and learned the hard way that being great at your craft doesn’t mean you know how to sell it.
So I gave myself no choice. I ran the same biz-dev system I’d used for years in other businesses on my own, and signed $137K in contracts in 45 days.
What I did became the Give-First Method™, the strategy behind the Selfmade Pipeline System. Since then it’s been shaped by 100+ fractionals building their offers and pipelines with me.
Now I’m a fractional FOR fractionals: my experience building businesses and revenue from the ground up, pointed at YOURS.
$137K in contracts in 45 days.
Which Path Is Right for You
Join the Lab
It’s Time to Take Control of Your Pipeline.
Relaunch pricing
Your price stays locked in for as long as your membership stays active.
First 5 members
$147/mo
Next 10 members
$197/mo
Then
$247/mo
One premium client pays for your entire six months in the Lab many times over.
6-month commitment, then month-to-month. Backed by the 14-day guarantee (terms and conditions apply).
FAQs
How much time does this take?
Plan for 4–7 hours a week, but it’s built to run at your pace. The people who put in more time at the beginning move faster. And because it’s built to compound, you’ll eventually need less time to keep your pipeline moving.
How fast will I see results?
It depends on your niche, your offer size, how much time and work you put in, and how closely you follow the system and strategy. Some members have seen results within two weeks of launching their system. Some take months. No coach can promise you anything, and I will never sugarcoat this for you.
Will this work for my function or industry?
Yes. Members are fractional CMOs, COOs, CFOs, CROs, HR, ops and strategy leaders across nearly every industry. Members also live in Portugal, Argentina, Panama, Australia and London, so where you’re based isn’t a barrier.
I’m still working a full-time job. Is the Lab right for me?
Yes. You can start building your offer and pipeline in the Lab while you transition. If you’re full-time in your fractional business and want to move as fast as possible with me in your corner every day, I recommend applying for the Mastermind.
Do I get personalized feedback on my work?
The Lab doesn’t include personalized review of your work. You get a monthly live Q&A with me, AlyBot for answers 24/7, and the Pipeline Toolkit to help you build and pressure-test everything yourself. You also get The Club community feed, where you can ask your fellow fractionals for feedback. If you want my eyes on your work, I invite you to apply for the Mastermind.
What’s the difference between the Lab and the Mastermind?
The Lab is best if you’re just starting out, you’re still working a full-time or part-time job, you need a more affordable path, you work well self-paced following a system, and you want a community so you’re not alone in this anymore. If you want personalized feedback and guidance from me every day (the fastest path), I invite you to apply for the Mastermind.
Do I need a paid Claude account?
It’s not required, but the Claude skills and the optional Dashboard definitely eat up Claude usage. I personally recommend the Max plan at $100/mo, but many members use the $20/mo plan. Everything is built specifically for Claude. If you use ChatGPT or another tool, it’s up to you to figure out how to make it work there.
What’s the commitment?
Six months, then optional month-to-month. You’re also covered by the 14-day guarantee: follow the plan as written for your first 14 days, and if you decide the Lab isn’t for you, just let me know and you’re free to cancel (terms and conditions apply).
My prospects aren’t very active on LinkedIn. Will this still work?
This system is built for LinkedIn. You can take what you learn and apply it to email, but this is not an outbound email program and we don’t teach email. That said, it’s rare that prospects aren’t on LinkedIn in some capacity. Highly regulated industries are the only ones where it gets more challenging, and we still have members selling into government and NGOs. You know your industry best, so make the best decision for your own business.
